COMPANY PROFILE

Our company is in a coastal town just 15 km from the city of Limbe. Idenau has a tropical climate with a significant amount of rainfall during the year. This is true even for the driest month.

The American Beverage Company SARL or (ABC) is principally engaged in the exploration, manufacture and sales of Fassa Natural Mineral Water.

With its unique production line, ABC manufacture both 1500ml and 500ml bottle of Natural Mineral Water, with a daily production capacity of up to 95 tons.

ABC is expanding tremendously to become one of the most dynamic companies in its sector and its Water is poised to become the leading brand of premium water sold globally.

COMPANY MISSION

Our Goal
To manufacture products that contribute to healthy living, by focusing on the product differentiation, distribution ubiquity and consumer loyalty.
We are committed to establishing ourselves as Active Members and Leaders in our communities throughout Cameroon, to impact local communities with more than just selling them products.
Through our Foundation we will support good, local causes and charities. All our people regardless of their gender, class, ethnicity, faith, creed, mental and physical ability will receive equal opportunity to have all around development.

Our Core Values
We provide a constant high quality and healthful drinking water to people who value the quality of life. We advocate a scientific and healthful approach to the supply of drinking water and a philosophy of life that focuses on natural wellbeing to encourage a lifestyle that is environmentally friendly. We bring to our consumers clean drinking water straight from Mount Cameroon, that is rich in minerals and benefits the body and increases vitality.

• Our effectiveness as people, with people and an organization, depends on:

Integrity

• We honor commitments to ourselves and to our consumers
• We are consistent with our products
• We always act based on values
• We are honest
• We are fair

Leadership

• Our Team members have the right and the responsibility to understand and contribute to our mission, vision, strategy and goals.
• We consistently provide opportunities for growth.
• We delegate authority and require accountability
• We are a manufacturing company that encourages and values innovation and intelligent risk-taking
• We are committed to continuous improvement in everything we do
• We believe that interdependence and teamwork at all levels in the American Beverage Company are the pathways to superior results for ourselves and our consumers.
• Teamwork is not just a slogan, it is the result of unified thinking concerning our direction, and a commitment to interdependent attitudes and actions.